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Engaging consumers with ‘Ad-vertainments’.
I’m going to start this off with a bunch of questions (as I always like to do)! Would you stop in your tracks to play catch with an NFL quarterback, as if appeared from no where? Even if walking down...
View ArticleIt’s time to spread your wings and TWEET! Twitter is NOT about what you had...
Below was a Tweet sent out by my good friend Eric Kazekewski who's been a fantastic resource and community member in the #eventprofs network! He’s the Marketing Director for Echolon and is quickly...
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FOOD! The Hot List
This it it! the hottest list in the world when it comes to global catering trends. This is the little black book of food forecasting used by the country’s leading chefs and culinary designers to...
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How to Write Case Studies About Your Events
Although they are understated and often underused as a business resource, case studies can serve as an excellent marketing tool for your company to engage both existing and potential customers.The...
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Top 5 Exciting Ways to Raise Money at Events
Are you tired of all the old fundraisers and need new ways to raise money? Sick of asking people to buy your baked goods or sign up for a magazine subscription? Well, here are the top 5 exciting ways...
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Why Every Event Venue Should Have a Blog
Blogging is the act of writing articles (aka Blog Posts) and publishing them on the Internet (usually your website). As a marketing tool, your blog is one piece of an effective...
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Trend Report 2016
This year is all about big Idea’s, immersive experiences, authenticity, connecting through technology, audience centricity and physical experiences. Creating a user experience, is the foundation of an...
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Measuring Event Success? Ask Yourself These 5 Questions
By Angie Jackson, courtesy of ITA Group When it comes to measuring the success of an event, it’s imperative to plan ahead. If the purpose of your event is to increase product knowledge, you can’t...
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The Governor’s Ball Gets a Makeover
To Montreal’s social elite it’s known as the Governors Ball, but in 2017, the annual soiree earned a new moniker: The Party, produced by award-winning MB Events. This lavish affair was held at Windsor...
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The Power of Experiential Marketing
by Stacy Wyatt Three extraordinary examples of how to use experiential marketing to cut through the clutter and connect directly with the end user. Best Experiential Marketing Event – Mandell...
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